Google Ads is an online advertising platform developed by Google, which allows businesses and advertisers to display ads on Google’s search engine results pages, YouTube, and other websites within the Google Display Network. Advertisers can create various types of ads, such as search ads, display ads, video ads, and shopping ads. Google Ads uses a pay-per-click (PPC) model, where advertisers pay each time a user clicks on their ad.
Some key features of Google Ads include:
- Search Ads: These appear in Google search results when users search for specific keywords.
- Display Ads: These are banner or image ads shown on websites within the Google Display Network.
- Video Ads: Ads that appear on YouTube or other video platforms.
- Shopping Ads: These display product information in search results for e-commerce businesses.
- Remarketing: Ads targeting users who have previously interacted with a website or app.
- Targeting Options: Advertisers can target based on location, language, device, time of day, audience interests, and more.
Google Ads is an effective way to drive targeted traffic and increase visibility for a business or service. Would you like more information on how to get started or optimize a Google Ads campaign?